By Mohammed Waseem
Mobile Wallet provider Isis has been inevitably forced to change their name since the acronym “ISIS” has become synonymous to the terrorist group from Syria. They are working on re-branding and haven’t released a name yet.
“However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering” CNET.com reported the Isis Mobile CEO, Michael Abbott saying. So, the name which took years to develop will unfortunately require a change; the team is actively working on looking for a new name. The Isis mobile wallet service is jointly run by Verizon, AT&T and T-Mobile.
The service was launched in November 2013 in the US and is available nationwide. They took a long time for joint venture teaming, trials, etc. after which they had come up with a name. Now, if they don’t change the name, it will surely affect their brand due to obvious reasons. Even though they are totally different, the fact that it is synonymous with ISIS would make the people choose a different service; this is why the name change is vital.
Isis Mobile allows users to pay for purchases by adding participating credit cards from American Express, Chase or Wells Fargo or by setting up an American Express Serve account. Money can be added to this account with a US bank account, a credit card or a debit card. This means that if the user does not hold one of the three supported credit cards, they can use any other debit or credit card by setting up an American Express Serve account.
The app also holds offers from participating merchants, exclusively available to Isis users. Users can pay at over 200000 locations across the US, where contactless payment is accepted. They just have to wave the phone over a screen to make the payment. The app is available on Android and iOS.
After so much hard work choosing the name, it will obviously be difficult to change it, but if they don’t, they may fail to become established.